One canal took a whole continent out of the journey
That's where our name comes from. PANAMA is a marketing systems and growth company: we build your marketing its shortest route to growth.
The ships were there So were the cargo and the ports
Before the Panama Canal, the route between two oceans went around an entire continent. Nothing was missing. The route was just longer than it had to be.
Then a shorter one was cut, and the whole journey changed.
Your marketing is much the same: a good product, a budget, a team, content. And a long, broken way from all of it to a purchase.
Sometimes growth needs a better path.
So PANAMA means
- Designing a better route to growth
- Connecting the parts
- Removing the bottlenecks
Marketing is a route Every part is a stop on it
We look at the whole journey
From the first time a customer hears of you to the moment they pay. A fault at one stop shows up as weakness at another.
We name where it stalls
The offer? The message? The page? The channel? Or what's between them? We pin it down before proposing any work.
We do the work ourselves
Whoever writes the plan also writes the page and launches the campaign.
The numbers get the last word
Opinions start the work. Results steer it.
Four stops Then around again
Understand
The business, its goals, its buyers, and what marketing does today.
Design
Audience, offer, messages, journey, and the role of each channel.
Execute
Campaigns, content, ads and pages, as one journey.
Optimise
We analyse and test. What we learn changes the plan itself.
What we learn goes back into the plan
Luna Sawaf
Founder, PANAMA
A growth marketer: strategy, content, paid advertising and email.
She founded PANAMA to give companies one team that both plans the marketing system and builds it.
- Markets
- The Gulf and Turkey
- Education
- MA in Marketing, Bahçeşehir University, Istanbul
PANAMA is a new company. We don't show client logos or case studies we don't have yet.
A better route starts with one conversation
Tell us where your marketing gets stuck.